The leaves have started to turn, the clocks have gone back and the nights are drawing in. Winter is on its way and that means it’s time to plan your Christmas printing!
To help, here are some ideas for printed items that could give your business a boost this festive season.
Whether they’re sent B2B or B2C, Christmas cards are a fun but inexpensive way to let your suppliers, clients and customers know you value them. While emails may be quicker and cheaper to send, they’re often hastily deleted, as inboxes fill up with Christmas communications all vying for attention. Sending a printed card is a personal touch that can showcase the playful side of your business and, importantly, it gives you a chance to get creative. At Toucan we offer a completely bespoke printing service, so whether you want to use metallic inks, create laser-cut pop-ups or emboss a personalised message, we can help you design your perfect cards.
Die-cut Christmas cards for a stand-out look (source Etsy.com)
Gold foil Christmas cards with a gift! ( source: Posh Totty Designs Brighton )
Tis the season of giving, and that should apply to your business too. Offering printed Christmas gifts to your clients or customers is a great way to thank them for their support. And for new or potential clients, it can ensure you’re top of their mind in the new year. The best gifts are fun but practical. Think calendars, pens, magnets, coasters and notebooks – items that people will use long after Christmas has been and gone.
Branded soft touch note books – a lasting and useful business Christmas gift
Cooperate Christmas gift with a difference – grow your own Xmas tree ( source: Green & Good )
If you’re going to be offering limited-edition products or deals especially for the festive season, printed posters, leaflets or catalogues can show customers that you’re entering into the holiday spirit. Perhaps you’d like to get ahead and advertise your New Year sales. Or maybe you want to produce Christmas discount vouchers to incentivise frazzled shoppers. With print you can target your message and give people a tangible reminder of your seasonal promotions.
It’s hip to be square – A5 Square Christmas promotional brochure
If you’re getting into the party spirit with plans for revelry and merry-making this festive season, Toucan can help you produce elegant menus for Christmas or New Year dinners, or invitations for those glitzy end of year parties.
Glam up Xmas party invitations with gold foil ( source: Etsy )
Need help planning your Christmas print projects? Get in touch to discuss your ideas.
About the author
Hi! I’m Keira, and I’m the marketing director here at Toucan Print. I love sharing new and innovative ways small business owners can use print to give their marketing a boost.